Professional profile

Ariful Islam

Digital Creative Director

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I work where design, technology and creative direction meet, turning complexity into experiences that feel natural to use and building digital products with the clarity, character and structure to last.

Starting with illustration, I moved into design, learned UI/UX, and later studied full-stack development. That journey gave me the ability to connect visual expression, user needs and technical thinking. I care deeply about my work and the small details that make a difference. I create unique experiences that are built to last.

Today, I’m Digital Creative Director at Source Select Marketing Ltd. in Alberta, Canada. I help shape the direction, design the experience, and work with the team to bring it into use.

10+ years — From UI/UX and visual design to creative direction
UX design · Visual design · Product design · Package design · Color theory · Brand identity · Design systems · User flows · Production-ready assets

7+ years — Full-stack Development
App development · API integration · Web development · Front-end architecture · UI/UX implementation

B.Sc. in CSE — Computer Science Engineering
IEEE publication · Large language models (LLMs) · Artificial intelligence · Machine learning · Algorithms · Data structures · Software engineering

Professional Experience

Source Select Marketing Ltd.

Digital Creative Director

October 2025 — Present
Previously Design and Development Supervisor
June 2023 — October 2025

I bring design, development and creative direction together across websites, applications and digital production. I work with clients and the team to turn business needs into clear experiences, from early concepts to implementation and ongoing improvement.

After joining as Design and Development Supervisor, I moved into the Digital Creative Director role. My work now includes setting the creative direction, coordinating creative and technical teams, and supporting consistency, scalability and maintainability.

Dojoit Online Whiteboard

UX/UI Design & Development Manager

June 2022 — June 2023

I helped rethink the whiteboard’s user experience through illustration, UI/UX and development. Working from the founder’s vision, I used visual storytelling to give the product character and make its interface more approachable.

The work connected user flows, interaction, hierarchy and illustration, keeping the visual language useful to the people using the product.

CYE Retail Tech Ltd.

Lead UI/UX Manager

January 2021 — June 2022

I led the UI/UX team and contributed to the product’s core interfaces and application development. Working with brand and backend specialists helped me connect user needs, consistent design and maintainable implementation.

During that period, the product reached around 30,000 merchants and held a 4.8 out of 5 rating on the Play Store.

CLS UK Services

UI/UX Design & Development Lead

November 2021 — May 2022

I worked across UI/UX, media and banner design, front-end implementation and API integration. Following the work from concept to a functioning interface helped me preserve the design’s purpose while adapting it to real content and data.

Helpline Solution and Services Ltd.

Application Developer

March 2020 — December 2020

I worked directly with the CEO to understand application requirements and turn them into front-end designs and working interfaces. This role strengthened my habit of asking who the product is for, what they need to do and what can be simplified before building.

Education

B.Sc. in CSE — Computer Science Engineering

Bangladesh Army University of Science and Technology
2015 — 2019

My degree gave me a foundation in algorithms, data structures and software engineering. My academic work includes an IEEE publication, and my knowledge extends to large language models (LLMs), artificial intelligence and machine learning.

Client, Freelance & Independent Work

Alongside full-time roles, I work on websites, applications, brands, illustrations and digital systems. I focus on clear design systems and scalable architecture that make the work easier to maintain and develop over time.

A portfolio can only tell part of the story. Most of my best work stays private due to confidentiality agreements. Get in touch. I’d be glad to walk you through how I work and what makes my approach unique.

How I Work

Idea
I assess the market and what people need, use SWOT analysis to weigh opportunities and risks, then define the interfaces, systems and delivery plan to make the idea real.
User research · Market assessment · SWOT analysis · Problem framing · Product requirements · Information architecture

Design
I shape the visual identity and user experience, turning the idea into clear flows, interfaces and prototypes.
Graphic design · UI/UX · Interface design · Design systems · Prototyping

Implementation
I build web and app experiences, connect their systems, and test and optimize them for reliable performance. I handle cloud deployment and SEO so they’re ready to launch and easy to find.
SaaS · Application architecture · Front-end development · API integration · Testing · Performance optimization · SEO · Cloud engineering · Cloud deployment

How I Solve Problems

I look for the connection between problems before treating them separately. Understanding the shared cause helps me find a simpler solution that improves the experience as a whole.

Closing

I care about clear ideas, thoughtful details and work that people can use with confidence. I create unique experiences that are built to last.

If you’re looking for someone who cares about the idea and takes responsibility for the work it needs, I’d love to talk.